Launched by a 15-year fashion veteran (think babyGap, Tommy Hilfiger, Old Navy, Ralph Lauren) and mother-of-two, Pink Chicken offers fun, affordable clothing for girls. What started above their garage as a small line of bohemian and colorful little girls’ dresses grew to include newborns and swimsuits in the spring of 2009. They have a distinct passion for vintage textiles and offer new prints each season. What we love is that the clothes are simple, old-fashioned and modern at the same time. Just charming! And, if you happen to find yourself in Amagansett (Long Island) anytime soon, be sure to pay a visit to their store.

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